Wednesday, February 8, 2012

One Million Moms For Discrimination

Okay, so that isn't really what they're called but they may as well be. This is a conservative organization (One Million Moms...which is more like 40k on Facebook) that has hit the news recently. They are calling for JC Penney to fire their recently hired spokeswoman: Ellen DeGeneres. Why? She's one of those gay folks that's out to indoctrinate America's youth. I know that sounds like I'm being sarcastic, but I'm not. This is seriously their reasoning. Here is a statement from their Facebook page:
Recently JC Penney announced that comedian Ellen Degeneres will be the company's new spokesperson. Funny that JC Penney thinks hiring an open homosexual spokesperson will help their business when most of their customers are traditional families. More sales will be lost than gained unless they replace their spokesperson quickly. Unless JC Penney decides to be neutral in the culture war then their brand transformation will be unsuccessful. Degeneres is not a true representation of the type of families that shop at their store. The majority of JC Penney shoppers will be offended and choose to no longer shop there. The small percentage of customers they are attempting to satisfy will not offset their loss in sales. JC Penney has made a poor decision and must correct their mistake fast to retain loyal customers and not turn away potential new, conservative shoppers with the company's new vision. By jumping on the pro-gay bandwagon, JC Penney is attempting to gain a new target market and in the process will lose customers with traditional values that have been faithful to them over all these years. Make a personal phone call to JC Penney's customer service department. Their numbers are 972-431-8200 (customer service) and 972-431-1000 (corporate headquarters). Ask JC Penney to replace Ellen Degeneres as their new spokesperson immediately and remain neutral in the culture war.
They want her fired solely because she is openly gay. Not because she's a felon, or racist, or anything of that nature. Only because she is gay. When a conservative organization is so bad that even Bill O'Reilly is against you, you really need to reevaluate yourself.

Let's get serious.

They really and truly believe that most of Penney's shoppers will be offended by DeGeneres being their spokesperson? Where are they getting these numbers from? I'm pretty sure there is no actual research on this for them to cite. If there was, I would put money on it saying that most people don't actually know who the spokesperson is. I would also bet that for those who DID know That Ellen is Penney's spokesperson, the vast majority would not care. I also highly doubt that Penney chose Ellen because they are trying to satisfy the gay community. It makes far more sense that they chose her because she is recognizable, likeable, and has a television show that is highly rated. It just makes good business sense. This middle America that OMM thinks will be offended by Ellen being the spokesperson to the point of boycotting are the very people who know her name, watch her show, and love her positive influence. OMM's view of this situation is, for lack of a better phrase, ass-backwards.

Ellen DeGeneres is one of the most high-spirited, positive, likeable people in the national spotlight these days. Her messages are generally about lifting people up. You have to be a truly despicable person NOT to like her. If OMM really thinks that she is the kind of person that will generate a massive boycott of anything, I suggest they get their heads checked because ironically, they just aren't thinking straight.

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